For this project, I had to create brand boards showcasing a system of product designs and photography for Moontower Counseling. For my product designs, I wanted to keep the same professional yet slightly quirky personality that inspired my logo and stationery. After a couple of thumbnails, I decided on having a mix of products that just contained the logo, incorporated the hugging from my stationery, and the two figures having a conversation. I thought this mix of ideas would keep my brand professional and quirky while still incorporating visuals that are related to therapy.
Final brand boards created using Illustrator, InDesign, and Photoshop and submitted to professor Kyleene Finley for grading.