For this project, I had to create a monogram for my classmate with the initials 'A.D.' While preparing for the design process, my partner and I had to interview each other, during this interview I discovered the keywords for my 'brand': cheerful, reliable, and cooperative. After finding my words, I knew I had to make a monogram with rounded, sturdy-looking letterforms that worked together to create a unique brand identity. When my designs were complete, I used their aesthetics to influence the creation of brand boards, each catered to a different audience. One is for young women living in the suburbs who are interested in fashion and crafts, and the other is for men living in cities with a passion for technology.
A final brand board created using InDesign for my serif monogram. Monograms were designed in Illustrator and put onto mockups using Photoshop.
A final brand board created using InDesign for my sans-serif monogram. Monograms were designed in Illustrator and put onto mockups using Photoshop.