For this project, I had to create a personal branding system. When starting the design process, I began by picking words that defined my workplace personality: stable, outgoing, and determined. After finding my words, I decided on a system that focused on letterforms that fit into one another, creating a wordmark that felt stable and loud. When my wordmark was complete, I used its form to influence the design of all my other collateral making sure each piece went together in a way that felt stable and outgoing.
Final résumé made in InDesign and Illustrator and turned into Professor Erica Holeman.
Final stationery flatlay made in InDesign and Illustrator and turned into Professor Erica Holeman.