For this project, I had to create a stationery system to pair with my image mark for Moontower Counseling. For my system, I wanted to keep the same professional, yet slightly quirky personality that inspired my logo. After a couple of thumbnails, I came across the idea of separating the image mark into two individuals that are 'hugging,' my stationery. I thought this idea was a little quirky and conveyed the comfort that should come with therapy, without losing any of the professionalism that the brand needs.
Final stationery system, designed in Illustrator and submitted to professor Kyleene Finley for grading.