For this project, I had to create two new typefaces based on the source fonts Goudy Bookletter 1911 and Bungee. Each of the two typefaces I created had to be a 70-30 mix between the two sources leaning in either direction. While preparing for the design process, I started with the step my monogram project ended in, defining a brand. After researching both of the source typefaces and conducting polls to see how non-designers interpret them, I thought a brand that would fit a combination of my sources was an artisan whiskey company, something that mixes the fun of Bungee with the maturity of Goudy Bookletter 1911. When my designs of the letterforms were complete, I used my brand identity, along with my knowledge of typography to create type specimens in the form of Instagram carousels to advertise my new typefaces.
Final showcase of both original typefaces featured with the source typefaces they were based on, and turned in to Professor David Wolske. Original letterforms were created in Adobe Illustrator, and the final showcase was arranged in InDesign.
Final Instagram carousels made to promote my new typefaces, and turned in to Professor David Wolske. Created in Adobe Illustrator.